Marco’s Pizza, the fourth largest pizza chain in the U.S., needed a full brand overhaul to compete with the likes of Domino’s and Pizza Hut.

As an agency, we put everything into the pitch and became the AOR for the brand. My role from pitch through implementation was to lead the brand redesign. I directed a team of three designers through a logo refresh, a full redesign of all brand materials including menus, the pizza box, in-store packaging and decor, posters, uniforms and Marco’s gear, corporate collateral and a website redesign—bringing the brand onto solid ground to grow their business.